Email marketing software is important for any business be it online or traditional "brick and mortar" biz since your customers are probably on the net even if you aren't.
However, most of us do not really understand web marketing given that it is relatively new. The good news is that most good things are designed to be user-friendly to encourage adoption and email marketing software is no different. Read on to understand the basics of how the software can help you grow your business.
What is Email Marketing Software?
Email Marketing Software is a program that allows bulk sending of email communication. Depending on how basic or advanced the software is, it can manage a host of functions some of which are given below:
1. Maintain mailing lists: Programs can actually add subscribers to the mailing list to make sure that there is no manual time lag till they start receiving updates. They can also remove bad or non-existent Ids from the list after a predetermined number of bounce backs so that you do not waste unnecessary money and effort.
2. Determine success of the campaign: The software throws up metrics like number of people who opened the mail, the hyperlink that they clicked on, the number that requested to be unsubscribed and other valuable data. Regularly analyzing these metrics can give an idea of the success or failure of a marketing campaign.
3. Composer or Templates: The email marketing software also comes with readymade templates and drafts for common business needs like launch, announcements and greetings that save time and effort for businesses that do not have any material of their own to refer to.
5. Smart Response Feature: While 'one' auto response is a free feature, advanced email marketing software can actually send follow up responses from a pre- written set of messages to a customer simulating an actual person to person interaction. So you can thank new subscribers within minutes of their pressing `submit' or even follow up one month later with a prospect that visited your site but did not buy. In fact, you can actually program your campaigns to send out emails while you are on vacation.
The best thing about email software is that it does not require any technical knowledge to use. Any lay person can grasp the basics in a few sittings and then use the software to create a complete campaign himself. Choose a template, modify as per needs and merge with the required database to create personalized communication which will go out when you need it to. At the end you get the metrics of your success (or failure depending on how you see it) which will allow you to tweak it as you go along. Not only does email marketing software save you money, it also allows you to make more customized and therefore, effective communication.